However, some recent ads on Indian televisions were downright ordinary. It made me wonder - what are these people actually selling. And why waste a million odd rupees on something that doesn't even catch your eye.
Naseeruddin Shah's Bajaj Finserv ad is a classical example. Good, greater, greatest - the ad is at best a tongue twister.
However, two recent ads left me extremely pleased. Thankfully we have creative people still around.
This one is a Champions League T20 promotional ad. This was not a mega sports event. Yet, the ad touched hearts.
And the next one is a perennial favorite - Nescafe. I bet you are already humming the Nescafe Tone.
Every coffee lover will love this one.
Let there be more power to intelligent ad makers.
A Tale Of Three Ads
Reviewed by Vyankatesh
Monday, September 22, 2014
Obstacles are frightful things you see when you take your eyes off the goal. – Henry Ford
Every man has his faults. It all depends on whether he has enough good qualities to counterbalance them. – Ferec Santa
Turn your face to the sun and the shadows fall behind you. – Jan Goldstein
Dreams come true; without that possibility, nature would not incite us to have them. – John Updike
Ambition is the path to success. Persistence is the vehicle you arrive in. – Bill Eardley
No one can really guarantee the future. The best thing we can do is calculate the risks involved, size up our chances, estimate our ability to deal with them, and then make our plans with confidence. – Henry Ford
The ability, to use the present in the anticipation of the future, will make the difference.