The Art Of Persuasion

Read this interesting article today in The Economic Times.

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Effective persuasion involves four steps. 

First, effective persuaders establish credibility. 

Second, they frame their goals in a way that identifies common ground with those they intend to persuade. 

Third, they reinforce their positions using vivid language and compelling evidence. 

And fourth, they connect emotionally with their audience. 

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Read more here.

The Art of Persuasion

Persuasion is an skill and art, which is never perfected. It's a skill to be gained with every passing day.

P.S. The article brought back a string of memories from the times when I had the daily task of discussing, negotiating and persuading.