The Art Of Persuasion

Read this interesting article today in The Economic Times.

Effective persuasion involves four steps. 

First, effective persuaders establish credibility. 

Second, they frame their goals in a way that identifies common ground with those they intend to persuade. 

Third, they reinforce their positions using vivid language and compelling evidence. 

And fourth, they connect emotionally with their audience. 

Read more here.

The Art of Persuasion

Persuasion is an skill and art, which is never perfected. It's a skill to be gained with every passing day.

P.S. The article brought back a string of memories from the times when I had the daily task of discussing, negotiating and persuading.

The Art Of Persuasion The Art Of Persuasion Reviewed by Vyankatesh on Tuesday, July 29, 2014 Rating: 5

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